The question for the week…
Is a small time video (not a big crowd) better than no video? ~Kimberli
Yes! Every speaker should see a sample video as an essential part of your speaking ministry. A savvy event planner friend of mine said, “I’d never hire a speaker without seeing a video first.”
Thankfully, in our digital world, it’s not difficult to have a sample video. Here’s some advice I’ve received mixed with what I’ve learned along the way:
- Sample videos should be short. Contrary to what I originally thought, three to four minutes suffices.
- You should use the best snippets from your message(s), highlighting your range and strengths. Show some funny and some serious. Some Bible teaching and some story-telling. Some loud and some quiet. You’re trying to give event planners a feel for who you are as a speaker.
- Get the best video possible. Shoot for having something with a high resolution. If it’s shown on a large screen, you don’t want it to wash out.
- Crowd shots are something your videographer can purchase and add. I wouldn’t ever be deceptive about the size of crowds you’ve spoken in front of, but in my case, the camera was only on stage.
- Let your creative person create. Both of my sample videos were done by the pastor at my church who produces video for our church. The first time we worked together, I tried to micro-manage him, and the result was dismal. The success of the two videos I actually use on my website is due wholly to giving him what he asked for and letting him go. You might want to provide things like– extra photos, focal scripture, quotes from your blog posts or books, ideas for focus. I ended up loving mine because of the story my videographer told.
- Don’t worry if it’s not “slick”. Have it produced at the level where you are. If you’re a new speaker, a less produced video is fine. If you’ve been speaking for years, you probably need to save a budget for something a little more.
Here’s the video I just had done. It’s not perfect :), but I tried to put all these principles into practice.
Here are some other sample videos that I think are well done:
Chrystal Evans Hurst (it’s embedded in her home page)