Amy Carroll » Marketing Your Message » Marketing Your Message

Marketing Your Message

Marketing.  What does that word bring to mind?

I’ll tell you that as a former teacher, marketing was somewhat a dirty word to me when it was connected to ministry instead of business.  I know that many of you are also confliced about this topic, because it was one of the most requested when we did our survey.

Very soon (I’m not giving any of my volunteers a deadline!), Tracie Miles is going to do a series on the blog about marketing.  If you heard her conference call last night, you got a taste of how great it’s going to be.

I just wanted to tell you 2 things that were said to me that helped me with the idea of marketing my messages.

I first asked Micca Campbell about it, because she was my mentor when I first came on the team.  She said to me (now hear this in her beautiful Tennesee twang), “Well Amy, the way I look at it is that I’ll knock on doors, but I trust God to open just the right ones.”  So wise.  I loved that Tracies sharedlast night about her return on her first mailing to churches.  It was an amazing response that she has never duplicated, so she knew that God was blessing her efforts.  The sequence for marketing in ministry seems to be:  pray for guidance, do the work, watch what God does and learn from it.

The second person who helped me see marketing in a different light was Carrie McGinty who worked with our team for a couple of years.  I was telling her about my struggle with marketing myself, and she asked, “Amy, do you believe that God has given you a message to share?”  After I replied in the affirmative, she said, “How does any body know?”

I know that sounds simple, but it really made the lightbulbs go on.  When I think about marketing myself, it makes me a little queasy, but I can definitely market the messages that I believe God has given me.

The next 5 weeks, Tracie Miles, one of my great friends and Proverbs 31 team members, is going to share from her expertise on marketing. She loves the Lord and is passionate about His message, so you’ll love her godly perspective and practical tips. I can’t wait for you to soak up her wisdom!



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  1. Thank you, Amy and Tracie, for these ideas. I love the switch in focus from marketing myself to marketing the great messages from God! I had heard that at She Speaks 2011 but it was a needed reminder to hear that today. Thank you.

    I’m excited about speaking at three MOPS sessions in these next few months and looking forward to more. I’m looking forward to reading more of Tracie’s ideas here. Thanks!

    For His glory,
    Jennifer Dougan

  2. Kelli Wommack says:

    How do you get the conference call? Is there a record of what Tracie said? Would love to hear it.

  3. I am looking forward to the series on marketing. I am depending on word of mouth so far. I have received several speaking engagements since launching last April, but I know there must be a more productive way to get the Word out. I “market ” on Facebook and Twitter, write a daily blog and have a website, but the concept of “marketing” is daunting to say the least!

    Thank you for the knowledge you are sharing,
    Nan Jones

  4. amy,

    i think i commented on the p31 blog yesterday (yours) that you did a great job on the call – and you did! – but i realize i got the facilitator and the speaker mixed up. 🙂

    *tracie* did a great job and i loved hearing how god blessed her efforts. even so, it’s still overwhelming and a tad daunting to think about doing this. not sure if it’s time for me, anyway, so i’m just doing what i can to prepare for when the time *is* right for me.

    loving this blog. thank you so, so much for so generously offering it, amy.


  5. I can’t wait for that series! You caught my attention when you mentioned Tracie’s church mailing. This has been suggested to me, but I’m not even sure I understand what that entails. I’d love to understand the concept better so that when I ask God about whether or not I should be doing that, I actually know what we’re talking about! 🙂